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En este 2021 una de las principales claves competitivas para las empresas es la interacción y rápida respuesta al usuario, estos en el contexto digital prefieren interactuar con aplicaciones de mensajería instantánea como los chatbots.
Dada esta situación los chatbots se convierten en una de las mejores soluciones para conseguir esa rapidez en la interacción, ya que estos facilitan respuesta 24/7, proporcionando soporte, ayudando en el proceso de compra y generando experiencias positivas en los usuarios. EMG Social evoluciona la comunicación con sus clientes a través del desarrollo de su propio sistema de Chatbot.
Pero ¿Qué son los chatbots?
Un chatbot es un software de inteligencia artificial (AI) que puede configurar para simular una conversación con un usuario, en lenguaje natural, a través de aplicaciones de mensajería, sitios web, aplicaciones móviles o por teléfono.
Se puede gestionar el envío de email, de acuerdo a una acción
Tipos de chatbots:
Escrito: Solo emplea de manera escrita, son determinados por reglas, mantiene conversaciones siguiendo rutas predeterminadas.
Inteligente: Integra textos, imágenes, botones y otros contenidos. Estos chatbots son muy útiles para dar atractivo a los chats basados en comando. Sin embargo, se debe tener en cuenta que, aunque AI funciona muy bien, su cocimiento puede llegar a verse limitado.
Chatbots cognitivos: Este tipo fusiona la inteligencia artificial con el “Machine Learnig”, es decir, mezcla lo mejor de los modelos anteriores para hacerlos más complejos. Con su aprendizaje automático pueden emular conversaciones mucho más dinámicas pueden responder a los comandos de voz.
La implementación de chatbot con EMG Socialle traerá a su empresa muchos beneficios:
Entrega de información automatizada a consultas de los usuarios
Ampliación de tasa de conversión de visitantes a clientes
Obtener bases de datos de calidad para futuras decisiones y campañas
Información relevante de los usuarios y comportamientos.
Incremento en el prestigio de la marca con la implementación de las últimas tecnologías.
La fuente: https://internetrepublica.com/la-importancia-de-los-chatbots/
